The new wireframe model of the Range Rover Evoque at Alfardan Premier Motors Company showroom

Alfardan Premier Motors Company, the exclusive importer of the Land Rover in Qatar, has unveiled a wireframe life-sized replica of the new Range Rover Evoque, the model that is to go on sale in the region later this year.
The installation, made from steel wire and painted neon blue, was created by Land Rover as an artistic representation of the new model and is on show at the Land Rover showroom at Alfardan Plaza on Al Saad street.
Jaguar Land Rover (Middle East) managing director Robin Colgan said: “The Range Rover Evoque will appeal to the stylish, urban consumer who is looking for a car that combines Range Rover’s premium luxury and formidable all-terrain performance with dynamic and sporty handling.”
“Our wireframes have attracted unprecedented attention in major cities across the world, and I’m sure this exclusive installation will leave visitors eager to get their hands on an Evoque when it arrives in showrooms later this year,” added Colgan.
The wireframes were first introduced in 2010 as part of global campaign to launch the Evoque, and have been seen in New York, San Paolo and Paris before coming to Doha. The wireframe will be making a number of appearances throughout the region.