The ad campaign supported by alkhaliji

Al Khalij Commercial Bank (alkhaliji), as part of its commitment to the local and international initiatives of the Sheikh Thani bin Abdullah al-Thani’s Foundation for Humanitarian Services (RAF), has pledged support for its campaign in Somalia and the Horn of Africa, areas suffering from hunger, drought and civil strife.
“Our minds and hearts turn to the ones less fortunate than ourselves,” Abeer al-Kalla, head of Public Relations and Communications at alkhaliji said.
“In Somalia and the Horn of Africa, over 12mn people are on the verge of starvation, on a scale not seen in decades. We have a long-established relationship with the RAF, and we hope that through our joint efforts that we can make a difference to people of this impoverished region.”
In support for the foundation’s efforts, alkhaliji will donate to cover the cost of the RAF’s Somalia and Horn of Africa appeal adverts in the local media for three days. 
“The Foundation is also receiving donations from the general public for the Somalia and Horn of Africa campaign, and we encourage people to donate,” al-Kalla said.
“Our resolve and commitment to programmes and initiatives that aid communities locally, regionally and globally is embedded in our corporate social responsibility programme,” she added.