Abu Dhabi-based Rotana will open a new hotel in Qatar and six more in the UAE this year as part of its expansion strategy in the region.
Rotana officials are seen in front of the Al Manshar branch
The planned new hotels will bring its brands to a total of 33 in the UAE and massive 12,515 rooms across its portfolio of hotels in the region by the end of the year.
However, as part of its annual sales mission, the hotel management company, which generates up to 34% of its room revenue from the GCC region, is preparing for a tour of the region
in a one-week roadshow to promote its family hotels.
The sales mission will kick off in Kuwait and conclude in Qatar.
In addition to showcasing its portfolio of 70 properties throughout the Middle East and Africa, the sales team will promote and sell new and existing products to the GCC market such as Rotana properties in Abu Dhabi, Syria, Sharm El Sheikh, Hurghada, Dubai, Rask Al Khaimah, Fujairah, Lebanon, Sudan and Erbil.
“This annual trip will certainly help us to develop our strategic account relationships, where our effort and focus is effectively used. The sales mission will help us to open new avenues and opportunities for each of the individual hotels in the region and for the regional sales offices,” GCC sales director Ahmed Ibrahim said.
