By Sarmad Qazi

Officials of Pari Gallery display their latest brand, Aquaswiss. Right: The Tonino Lamborghini cell phones at Pari Gallery, have been eliciting great interest from customers in Qatar, which incidentally became the first country in the world to make them available at the retail level three months ago
Gulf region’s home-grown luxury retailer, Pari Gallery will open its flagship store at The Lagoona mall in two months’ time, officials said at the Doha Jewellery & Watches Exhibition (DJWE) yesterday.
The opening of Pari Gallery’s largest retail outlet to date will bring the total number of showrooms in Qatar to three, Pari Gallery Watches Division head Bechara Abou Rjeily said.
“The Lagoona mall store will become our flagship, when opened in two months’ time. It will be the largest yet in terms of size in Qatar,” Rjeily said.
Pari Gallery currently has two showrooms at the Royal Plaza and Hyatt Plaza, the official said.
A flagship brand of Al Fahim Holdings, the company runs over 80 stores in the region.
At the DJWE, where it is participating for the fourth time, Pari Gallery is showcasing its largest number of 20 brands at the annual exhibition.
“We are constantly adding brands to our expanding portfolio. Just three months ago we received another prestigious Swiss watchmaking company, Aquaswiss,” the official said.
“It’s a sport watch with aggressive design and has been much favoured by the customers, since we brought it on-board,” Rjeily explained.
Established 40 years ago, Pari Gallery, over the years, has become synonymous with luxury and true Arabic hospitality.
With an extensive range of fragrances, cosmetics, eyewear, fashion, accessories, watches and jewellery showcased in a luxurious shop-in-shop setting at Pari Gallery stores, customers can ignite their senses with over 450 brands including those at the exhibition such as, Aquaswiss, Giantto, Gio Monaco, Givenchy, Gupeard, Helveco, Lancaster, Montegrappa, Nina Ricci, Rotary, Salvatore Ferregamo, Tonino Lamborghini and Valentino.  Also receiving a lot of attention is the new Spyder series cell phone from Tonino Lamborghini, which Pari Gallery has the exclusive rights to distribute in the region.
“The global launch of the phone was first made in Qatar three months ago, before anywhere else,” Rjeily said.
Costing around QR4,900, the mobile works on the popular Nokia platform, but boasts a slick iconic design of Lamborghini.Originally starting as watchmaker, the legend of Tonino Lamborghini began in 1948, and has since then offered the world the new techno-chic 1966 range to the more refined Berlinetta.