Qatar Airways has showcased its latest advancements in premium travel and digital innovations at the Arabian Travel Market (ATM) 2026.
Visitors of Qatar Airways' immersive pavilion were offered a closer look at how the airline is evolving the customer experience across every stage of their journey, according to a company statement.
Through a series of interactive screens highlighting the emerging technologies shaping travelers' experiences, ATM attendees discovered and engaged with the Qatar Airways' digital and loyalty experiences, including 'Q Search', 'Infinite Awards', as well Qatar Airways' first-ever digital destination, 'QVerse Island' in Fortnite.
On the sidelines of ATM 2026, Qatar Airways has broadened its tourism partnership portfolio by signing new memoranda of understanding with Kenya Tourism Board, Jordan Tourism Board, Sri Lanka Promotions Bureau, Tourism Malaysia, Visit New Port Beach, and Visit Maldives to boost global travel via the multiple-award-winning Doha hub, Hamad International Airport, and explore new opportunities for tourism promotion through various leisure channels in key markets.
With up to 340 Starlink-enabled flights operating daily, the operator of the world's first and largest Starlink-equipped widebody fleet is making access to the fastest Wi-Fi in the sky on more than 150 equipped widebody aircraft an increasingly familiar part of its passenger experience.
Since launching Starlink connectivity onboard in October 2024, more than 25mn passengers have connected to the fastest Wi-Fi in the sky across over 96,000 Qatar Airways flights.
The airlines has invited ATM visitors to experience the wide range of customisation offered by Qsuite Next Gen, ranging from adjustable privacy controls to digitally controlled personal dividers to the dedicated 'Make My Bed' button for the 5-star Qatar Airways turn-down service, reflecting the airline's commitment to passenger comfort and convenience.
Earlier this year, Qatar Airways had launched its first-ever digital destination, QVerse Island, in Fortnite. QVerse Island reimagines Doha and Hamad International Airport, offering attendees an immersive way to explore the city while engaging with the airline's brand experience.
Guided by Sama, Qatar Airways' digital cabin crew, players can take on fun-packed, mission-based challenges across Doha's landmarks and other iconic attractions.
Designed to provide instant answers across Qatar Airways products and services, Q Search functions as an abstract and intelligent conversational layer within the official Qatar Airways website's ecosystem, allowing users to ask questions and receive intuitive, conversational responses.
