Visit Qatar has launched a new campaign inviting fans to discover Qatar through the eyes of drivers Nico Hulkenberg and Gabriel Bortoleto. The campaign forms part of Visit Qatar’s principal partnership with Audi Revolut F1 Team.
The campaign video sees the two drivers step away from the circuit to discover another side of Qatar, guided by Qatari rally legend Nasser al-Attiyah. Through a journey spanning adventure, culture and Qatari hospitality, Nico Hulkenberg and Gabriel Bortoleto experience the destination beyond motorsport, bringing to life the campaign platform, “Qatar. Driven by Discovery.”
The launch comes ahead of Visit Qatar’s upcoming activation in Madrid, the ‘La Parada’ activation opens on September 9 at Plaza de Santiago. The activation will bring Qatari culture and hospitality to audiences in Spain through culinary offerings and motorsport-inspired experiences, while celebrating Audi Revolut F1 Team’s new era.
Qatar continues to strengthen its position as a global tourism and sporting hub and a growing roster of major international events. The partnership with Audi Revolut F1 Team builds on this momentum by creating new pathways to showcase the country’s distinctive tourism offering to audiences around the world.
