Qatar Duty Free is pleased to announce the opening of the first Aesop store in Qatar at Hamad International Airport. The Australian skin, hair and body care brand, celebrated for its considered formulations and sustainable approach, has opened a design-led retail concept inspired by Qatar's natural landscape, coastal textures and vernacular architecture.
Located within South Node, the new Aesop space has been conceived by the brand’s in-house Store Design team as an exploration of the peninsula’s geography and architectural identity. The space incorporates materials and textures that reference Qatar’s coastal environment – from the rammed earth of the rear wall to the coral stone central counters. Combining organic forms with a contemporary aesthetic that reflects both
Aesop’s design philosophy and the character of the region, the store reveals a distinctly sensory retail destination for travelers passing through Hamad International Airport.
Beyond Aesop’s signature range of skin, hair, body care and fragrance formulations, the new opening introduces a retail experience designed specifically for travellers. Clients can enjoy personalised pre-flight skin rituals, including a refreshing spritz of Aesop’s Immediate Moisture Facial Hydrosol or skin preparation using the Immaculate Facial Tonic with reusable skincare pads, offering a moment of calm before departure.
Mr. Thabet Musleh, Chief Retail & Hospitality Officer at Qatar Airways Group, said: “At Qatar Duty Free, we are constantly seeking to curate new and engaging retail experiences for our passengers at Hamad International Airport. The opening of the first Aesop in Qatar – with its geographically-inspired retail design and travel-inspired offering - further strengthens our retail portfolio while inviting local and transiting passengers to discover a unique and unexpected new destination on their journey.”
The store also features thoughtful touches that reflect Aesop’s approach to holistic hospitality, including handmade tea bags that travelers can take to enjoy during their flight, alongside deluxe samples and the brand’s signature furoshiki giftwrapping. Together, it creates an experience that extends beyond the purchase itself.
“We believe Travel Retail is at its best when it reshapes the codes of retail and sets the highest standards. At Hamad International Airport, in close partnership with Qatar Duty Free, we set out to create memorable experiences that truly become part of the traveller's journey. That begins with a genuine sense of place: Aesop's sanctuary of calm, inspired by the local culture, is the perfect expression of this vision. Together, we are turning brief layovers into memories that last.” – Eva Yu, L’Oréal Travel Retail President
The arrival of Aesop to Hamad International Airport reflects Qatar Duty Free’s continued commitment to crafting distinct and adapted retail experiences to passengers flying through Doha. By welcoming world-renowned brands with a strong sense of identity, quality and craftsmanship, Qatar Duty Free enhances the passenger journey, offering travelers moments of discovery that go beyond traditional travel retail.
Operational details:AesopSouth NodeOpen 24/7