Online entrepreneurship has expanded rapidly in Qatar since 2020, driven by changing consumer habits, wider digital adoption and the growth of delivery services.
While official figures do not separately track the number of online-only businesses, available data indicate significant growth in the sector over the past five years.
According to the US Department of Commerce's Qatar market guide, the country's e-commerce sector was valued at nearly $1.5bn in 2019 and has continued to grow steadily since then. Market research firm Mordor Intelligence estimates the market will reach around $4-5bn in 2025, with annual growth projected at 9%-14% through the end of the decade.
The growth of digital commerce is also reflected in government policy. The Ministry of Commerce and Industry (MoCI) has identified digital commerce as a key pillar of its 2024-2030 strategy to support economic diversification and the development of small and medium-sized enterprises.
Further supporting the trend, new regulations introduced in 2026 allow certain businesses to operate entirely through digital platforms without maintaining physical premises, lowering barriers to entry for online entrepreneurs and startups, according to legal consultancy GLA & Co.
Although comprehensive data on online businesses remain unavailable, broader business activity has surged. Official MoCI figures show that Qatar issued nearly 28,000 commercial registrations in 2025, representing a 57% increase from the previous year. New commercial registrations in the third quarter of 2025 also rose 81.5% year-on-year, according to GCC Business Watch.
These developments have coincided with a growing number of residents exploring home-based and digitally operated business models, particularly after the Covid-19 pandemic accelerated the adoption of online shopping and digital services.
Somaya of QatArt, a community-led handmade market at Katara Cultural Village that showcases local artisans, home-based entrepreneurs and hobbyists, told Gulf Times that many vendors launched their businesses during the pandemic.
"Several of the people we interviewed and collaborated with through different craft fairs and markets since 2020 mentioned that they started their home businesses during that time,” she said.
According to Somaya, many residents had more time on their hands as businesses shifted to remote work arrangements or reduced staffing levels. At the same time, consumers increasingly relied on online platforms for groceries, shopping and other services, encouraging aspiring entrepreneurs to establish an online presence.
She noted that the number of online sellers has grown considerably since then, particularly among handmade businesses, home bakers, food producers and artists.
A major factor behind this growth, she said, has been the rapid expansion of delivery services in Qatar, which has made it easier for small businesses to operate without physical premises.
"Many sellers now have catalogues, apps and regular delivery arrangements. There is no need for a physical shop or even a salesperson to be present,” she said.
Somaya added that consumer confidence in online shopping has strengthened significantly since the pandemic, with many customers comparing prices online before making purchases and favouring the convenience of digital transactions.
"People are more comfortable shopping online because it saves time and effort, especially during harsher weather,” she said.
For customised products, customers increasingly prefer to communicate via Instagram, WhatsApp and Facebook rather than visiting stores or making phone calls. Many purchases are now completed entirely through apps or chat-based services.
Shopping habits have continued to evolve even after the pandemic, particularly among tech-savvy consumers who expect businesses to be accessible around the clock, she added.
"They may still visit fairs and shops, but they want to be able to shop 24/7 instead of waiting for a business to open,” she said.
At the same time, the growing number of online sellers has intensified competition across the sector.
"Five years ago, these businesses were relatively new. Today, there are many more operating on similar business models, making the competition extremely high,” Somaya said. "At the same time, there are also many more opportunities than before”.