In a creative effort to strengthen meaningful community partnerships during the holy month of Ramadan, Qatar Charity, in collaboration with the Snoonu app, has launched an innovative initiative that transforms delivery bikes into eye-catching visual platforms.
Qatar Charity noted that such a move is designed to engage the public in an interactive humanitarian experience that reflects the impact of charity and the spirit of giving.
As part of the initiative, transparent boxes are mounted on delivery bikes, each containing a model depicting a tree transforming from dryness to full bloom, a symbolic illustration of how donations help revive hope and improve the lives of people in need. Through this artistic approach, everyday street scenes turn into inspiring humanitarian messages.
The initiative encourages the public to photograph the installations and share them on social media, creating natural, user-generated exposure.
Participating businesses also contribute by donating QR1 for every order placed through the dedicated banner in the Snoonu app, turning daily consumer activity into an accessible and innovative form of charitable participation.
This joint effort aligns with Qatar Charity’s Ramadan campaign, “Good Starts with You,” and Snoonu’s corporate social responsibility campaign, “Helping You Do Good.” Together, the two organisations turn good intentions into tangible impact that reaches beneficiaries inside and outside Qatar. The initiative includes deploying 50 delivery bikes across the country, each carrying an interactive model, in addition to launching an in app donation feature that enables users to contribute QR1 with every purchase.
The aim is to deepen the culture of community participation in charitable work during the blessed month.
The project is being executed in three main phases: Teaser phase, Launch phase, and Engagement phase.
Ali Gharib, director of Donor Relations at Qatar Charity, stated that the project reflects Qatar Charity’s ongoing efforts to innovate in community engagement and to bring humanitarian messages into daily life in a simple and inspiring way.
He urged the public to interact with the initiative and support the projects displayed in the transparent boxes, so that “the tree of goodness remains green and fruitful,” and expressed appreciation for Snoonu’s continuous partnership.
Abdulrahman al-Qahtani, director of Corporate Business at Snoonu, emphasised that the initiative is an effective model of collaboration between the private sector and humanitarian organisations. He noted that the QR1 donation per order reflects Snoonu’s and its partners’ commitment to fostering everyday social responsibility and turning commercial activity into sustained opportunities for positive impact during Ramadan.
Waleed Ihjajen, director of Public Relations and Corporate Social Responsibility at Snoonu, said: “This collaboration reflects the harmony between Qatar Charity’s campaign Good Starts with You and Snoonu’s Helping You Do Good, enabling the community to participate in giving through a simple, inspiring experience that reaches everyone.”