Msheireb Properties and Qatar Charity (QC) have officially signed a memorandum of understanding (MoU) to formalise a long-standing relationship, appointing Msheireb Properties as a “Charity Partner” engaged in supporting charitable efforts on both local and international scales.
Msheireb Properties said in a statement yesterday that the two-year agreement establishes a structured framework for joint initiatives, community engagement, and charitable activities across Msheireb Downtown Doha (MDD), building on years of co-operation between the two organisations.
The statement noted that, under this agreement, the QC will provide volunteer support for Msheireb events and host educational workshops on humanitarian work.
In turn, Msheireb Properties will integrate charitable giving into the fabric of the MDD by installing donation touchscreens across its retail and residential portfolio and allocating advertising space on district screens for seasonal campaigns.
It will also co-ordinate the donation of unclaimed lost and found items to charitable causes, in collaboration with the Ministry of Interior and the Capital Security Department.
Looking ahead, the partnership will bring several high-profile installations to the district, including artistic and charitable displays planned for this Holy Month of Ramadan.
These installations in Msheireb’s mosques and Eid prayer ground are designed to evoke the spirit of giving, promoting compassion, community, and the difference that charitable action can make.
Through art and interactive experiences, they aim to showcase charitable causes and encourage engagement between residents, visitors, and those in need.
“Our partnership with Qatar Charity is anchored in a mutual belief that sustainable urban development should be aligned with human compassion,” said Dr Hafiz Ali Abdulla, the senior director of Corporate Communication at Msheireb Properties.
“By formalising our capacity as a ‘Charity Partner’, we are ensuring that Msheireb Downtown Doha extends past being a smart city, it is an environment that inspires empathy and constructive action,” he said. “We are delighted to leverage our facilities to support the critical initiatives that Qatar Charity delivers for vulnerable communities worldwide.”
“This agreement with Msheireb Properties highlights a valued alliance between a national development icon and a leading humanitarian institution,” said Ahmad Yousef Fakhroo, the executive director of Communications and Community Impact at Qatar Charity.
“Msheireb’s innovative urban environment provides a unique setting to engage the community, inspire generosity, and advance our mission, he said. “Msheireb Downtown Doha serves as a gathering point where people come together to support causes that truly matter, and we look forward to building on our past achievements and pursuing new, creative avenues to serve humanity together.”
“We also invite companies and institutions to join our Charity Partner (CP) Programme and take an active role in supporting humanitarian and development initiatives, thereby strengthening the impact of charitable work and contributing to the sustainable development of underserved communities,” Fakhroo added.