The ceremony was attended by Her Excellency the Minister of Social Development and Family Buthaina bint Ali al-Jabr al-Nuaimi, His Excellency the Minister of Public Health Mansoor bin Ebrahim al-Mahmoud, Her Excellency the Minister of Education and Higher Education Lolwah bint Rashid bin Mohammed AlKhater, a number of senior officials and representatives of supporting entities, in addition to productive families, media professionals and guests of the exhibition, which reflects national creativity in the field of home and craft products, and embodies the journey of empowering productive families in Qatar.
Assistant Undersecretary for Family Affairs at the MSDF Sheikha Shaikha bint Jassim al-Thani delivered a speech in which she indicated that the journey of productive families in Qatar extends for more than three decades since the launch of the first market dedicated to them in 1986, noting that the MSDF has supported more than a thousand productive families through training, empowerment and marketing, and the number of direct beneficiaries has now reached 680 families, in addition to the families that have established independent brands known today as “ministry-friendly families.”
Sheikha Shaikha emphasised that the incentive award represents an important milestone in the journey of supporting and empowering productive families, in line with the National Strategy for Social and Family Development 2025-2030, which is based on the slogan “From Welfare to Empowerment,” noting that the ministry is continuing to empower families and open new horizons for them to actively participate in the national economy.
Dr Nadia Hamad al-Mannai, owner of the Al Mashmom Clothing Workshop project, also gave a speech on behalf of the participants, in which she expressed her gratitude to the MSDF for its continued support for productive families, noting that her passion for Qatari heritage products was the driving force behind the establishment of her project, which has developed to participate in local and international events.
She emphasised that the MSDF’s support has been a fundamental pillar in empowering Qatari women and enhancing the presence of national products.
The support of the Social and Sport Contribution Fund (Daam) for this award comes as an extension of its role in promoting social and economic development initiatives in the country. Daam has contributed through its support to providing award allocations for productive family projects, believing in the necessity of relying on local energies among members of society and enabling them to produce, in line with its vision of supporting people and investing in their capabilities, to be an active partner in achieving comprehensive development in Qatar.
The ceremony included a video presentation introducing the winning projects, which showcased the families’ experiences and products, and concluded with the announcement of the winners in the categories of Best Productive Family and Best Product, where HE the Minister of Social Development and Family honored them amidst a festive national atmosphere.
Fatima Yousef al-Sulaiti’s project won the first place in the Best Productive Family Award, receiving a prize of QR100,000. Nawal Hilal Ramadan’s project came in second with a prize of QR70,000, while Saud Mubarak’s project came in third place with a prize of QR50,000.
She also crowned the winners of the Best Product Award, where the Juma Mubarak al-Kuwari’s project won first place with a prize of QR100,000.
Iman Abdullah Ali al-Kuwari’s project won second place with a prize of QR70,000, while the Al-Jazi Fahd al-Hajri’s project won third place with a prize of QR50,000, in recognition of their creativity and the quality of their production, according to precise judging criteria that included quality, innovation, creativity, and professional presentation.
Following the honouring ceremony, Her Excellency inaugurated the accompanying exhibition, “Productive Families Exhibition — From the Homeland,” at the Doha Exhibition and Convention Centre, which runs until Nov 15 and includes a range of distinguished national projects.
