Education Above All Foundation (EAA) has launched a Back-to-School campaign in partnership with Place Vendome, to support more than 1,000 children across the world. Donating a toy duck for QR25 and having it released at the Place Vendôme Dancing Fountains will see the contribution going directly to EAA projects. The campaign runs until September 30, according to EAA website.

In addition to the charitable aspect, the mall will redistribute the ducks to children after the campaign ends, as a symbolic gift that conveys the meanings of hope and participation. The goal goes beyond just a happy community event, as it represents a message of global solidarity to open the doors of education to children, embodying the initiative's slogan: 'Make a difference'.