Al Meera Consumer Goods Company has launched its ‘Back to School’ campaign, ‘Get Ready for School – Save More with Al Meera’. The campaign offers customers the chance to win school tuition and enjoy a wide range of exclusive offers and discounts. It also features special rewards for Meera Rewards members and in-store activations and competitions.
Running until September 30, the campaign spans over 69 Al Meera branches and is also available online at www.almeera.online. The campaign offers 10 lucky Meera Rewards members an opportunity to win a prize of up to QR20,000 in school tuition fees. The e-raffle will be held on October 2, 2025. If the prize is not redeemed for tuition fees, the winner will receive the equivalent amount in an Al Meera gift card, redeemable at any of its branches.
In addition, Meera Rewards members will earn 10% back in points on all school-related items including backpacks, stationery, lunchboxes, and more. Shoppers holding the Al Meera–QIB co-branded credit card can also enjoy 15% back in points. Customers can also look forward to in-store activations at Hyatt Plaza and Ain Khaled, supported by supplier partners including Baladna, Mazraati, Unilever, and Johnson & Johnson. There will be product sampling, themed promotions, and competitions where participants can win Al Meera gift cards. A dedicated Friday competition series will also take place during the campaign period.