Centrepoint launches 'Class of 2025' back-to-school campaign

Centrepoint has unveiled its latest back-to-school campaign, 'Class of 2025', as children and parents gear up for the new academic year, a statement said. The launch took place at Beta Cambridge School Al Wakrah.With everything from schoolwear and accessories to footwear, bags, and daily essentials, Centrepoint brings together Babyshop, Splash, Lifestyle, and Shoemart under one roof for the campaign.Babyshop's back-to-school collection features ergonomic 'Safe for Back' backpacks, uniforms, bento-style lunch boxes, insulated bottles, multi-pocket pencil pouches, and everyday school fashion essentials, blending function with fun.The character-led icons range from Spiderman, Stitch, and Barbie to Naruto and Kuromi. There are upgrades such as smarter sizing, new value packs, and a 2-year warranty on most school essentials.Splash's collection comprise sporty co-ords, graphic tees, cool denim, and sleek joggers for both boys and girls. Whether it’s for classroom days or after-school hangs, Splash has curated versatile outfits that reflect personality and energy. For teens and older students, the vibe shifts to elevated streetwear, statement layers, and mix-and-match.Lifestyle offers ergonomic backpacks with digital ports and washable fabrics to tech gadgets, water bottles, stationery, and lunch kits. Bold prints, animal motifs, solids, and signature Lifestyle exclusives ensure students head back in style with brands such as Jansport, Herschels, Benetton, GAP, Miss Totes. Value sets and warranty-backed picks help parents shop smarter, faster.Shoemart continues its over 35 years legacy of durable and stylish school footwear, ranging from memory foam sneakers and anti-slip formal shoes to backpacks, crossbody bags, and trainers. Shoemart offers in-house labels such as Juniors and leading global brands adidas and Kappa.Shumalan Naicker, territory head of Landmark Group, Qatar, said: "Back-to-school is a special time in retail. As we gear up for the new academic year, we see the meaningful connection between parents and children. Parents look for comfort, quality, and value — whether it’s shoes, bags, or character themed items. At Centrepoint, we’re proud to offer trendy, high-quality products at affordable prices, bringing together great brands, comfort, and style for every child.”