The Qatar Stars League officially kicked off its promotional campaign for the 2025-2026 season Thursday with a three-day fan engagement event at Place Vendome Mall in Lusail.
The event aims to bring fans closer to the league, encourage match attendance and build anticipation for the upcoming season. Held at the mall's gate 1 from 4pm to 10pm, a number of special programmes and activities are on offer for fans and all attendees.
Among the standout moments was the appearance of Al Sadd’s marquee signing Roberto Firmino, who was mobbed by fans eager for photos and autographs. The Brazilian forward has joined the reigning champions from Saudi's Al Ahli on a two-season deal until 2027.
Firmino was joined by his Al Sadd teammate Mustafa Tariq, as well as several other players from other clubs. Al Ahli’s Croatian defender Matej Mitrovic and Spanish international Pablo Sarabia, who recently signed with Al Arabi, also made appearances and interacted with fans.
Fans wishing to participate in and enjoy the events, accompanying atmosphere and photo opportunity with the players should be present at the designated area during the designated days.
The 2025/26 season of the Qatar Stars League will start on August 14 with Al Rayyan facing promotion winners Al Sailiya at the Ahmad bin Ali Stadium. Defending champions Al Sadd will start by facing Qatar SC on August 16 at the Jassim bin Hamad Stadium. Stadiums with full air conditioning facilities will be used until the sixth game week.
Four stadiums used during the FIFA World Cup 2022 — Khalifa International Stadium, Al Bayt Stadium, Al Thumama Stadium and Ahmad bin Ali Stadium — will stage the matches.
The schedule for the second half of the season will be determined according to the national team schedule. The Qatar team is set to play the World Cup Qualifiers play-off in October, followed by the FIFA Arab Cup at home in December, in addition to the friendlies during international windows.
