The Ministry of Commerce and Industry (MoCI) has announced legal action against four health clubs (massage centres) for publishing advertisements featuring inappropriate imagery and content that contravene public morals and the country’s religious values, customs, and traditions.

The MoCI stated that these violations represent a clear breach of Article 2 of Law No 8 of 2008 on Consumer Protection. Official violation reports have been filed against the establishments and referred to the competent authorities to proceed with necessary legal measures.

The decision underscores the ministry’s commitment to protecting society from inappropriate marketing practices and to promoting a responsible commercial environment rooted in respect for the law and societal values. The ministry’s inspection teams will continue their oversight to ensure that all commercial entities fully comply with the regulations governing advertising and service provision.

The MoCI urged citizens and residents to promptly report any violations or irregularities by contacting the Call Centre on 16001 or through its official social media channels, a statement added.