Visit Qatar has announced the return of the Qatar Toy Festival (QTF), now in its third edition, from July 6 to August 4 at the Doha Exhibition and Convention Centre, with Ooredoo as telecom partner.

As a flagship event on Qatar’s summer calendar, this year’s event features new live shows, immersive activations, and, for the first time, a dedicated QTF Summer Camp for children and young teens.

Spanning more than 17,000sqm, the festival will include five zones: Fancy Island for girls, Champions Land for boys and teenagers, Cutie Pie Land for pre-school, Hyper Land for inflatables and a main stage.

Families can enjoy more than 10 daily stage shows, including music performances, science demos, dance acts, competitions, and several celebrity appearances including AboFlah and the ALJ Sisters. QTF will also feature 10 retail outlets, along with a F&B court offering favourites.

In a press statement, Hamad al-Khaja, manager of Festivals and Events Delivery at Visit Qatar, said: “This edition marks a new milestone with the launch of the QTF Summer Camp and Back-to-School programme, offering additional opportunities for children to learn, play, and connect in fun and meaningful ways. "

Visitors can look forward to the following experiences being introduced this year: Ultimate Horror House experience with Five Nights at Freddy’s special merchandise.

PUBG Mobile laser guns' real-life experience is an action-packed activation that recreates the popular battle royale game in a physical setting. As part of the PUBG battleground at QTF, a major competition will be held, with a Jetour car as the grand prize.

Sherlock Holmes Escape Room is a themed escape room set in a Victorian-era environment, where participants work in teams to solve puzzles and uncover clues before time runs out.

Lilo & Stitch activation is also coming to QTF, bringing island experiences, fun photo opportunities, and interactive experiences for all ages.

In addition, Abu Flah will make his first appearance at the festival with a special activation that includes a new animation premiere, an interactive session, and meet and greet.

In the final week, as part of the Back-to-School programme, Egyptian educator Al Daheeh will present an animated debut followed by a motivational talk on school life.

New retail offerings this year include Labubu and Haribo products.

This edition will see the introduction of the QTF Summer Camp, tailored for children aged 4-12. Operating daily from 8am to 1pm throughout the duration of the festival, except Fridays, the camp offers a variety of engaging, educational, and recreational experiences.

Children enrolled in the camp will enjoy sessions in art and design, science experiments led by Science Street, interactive play with beloved characters, and a range of physical activities such as obstacle courses and movement games. The camp accommodates up to 150 children across different age groups and is priced at QR750 per week or QR2,000 for the full month.

This year’s edition will also feature a new “Back-to-School” programme that will run during the festival’s final week, featuring themed shows, competitions, and prize giveaways.

QTF will be open from 2pm until 10pm on weekdays, and 2pm until 11pm on weekends. There are five ticket categories available: Entry ticket for QR50, Ultimate Fun ticket for QR80, Fast Track ticket for QR300, Family Entry for QR200, and VVIP ticket for QR1,500.