Qatar Airways, the ‘Official Airline of the FIFA World Cup 2026’ is celebrating 'one year to go' in a special video campaign that takes fans on a journey as the FIFA World Cup Winner’s Trophy is flown from Lusail, Qatar to New York featuring football icons Roberto Baggio and Romario.
The FIFA World Cup Qatar 2022 concluded in legendary fashion, when Argentina triumphed over France at the Lusail Stadium on December 18 – Qatar’s National Day.
In the campaign trailer, the FIFA World Cup Winner’s Trophy, and the legacy it represents, is handed over to Canada, Mexico and the US – host nations of the FIFA World Cup 2026. The tournament will culminate at the New York New Jersey Stadium for the final.
The campaign features Qatar Airways cabin crew on a mission to transport the Winner’s Trophy to the US and hand-deliver football’s most elite prize to Baggio and Romario, who famously contested the final in FIFA World Cup USA 1994.
The campaign aims to capture the excitement and heritage of what’s considered to be one of the greatest tournaments in World Cup history.
Qatar Airways Group CEO Badr Mohammed al-Meer said: “Four years ago in Qatar, we embarked on a journey to unite the world through the power of football. Today we embark on the same journey, but with our sights now set on Canada, Mexico and the US, in what promises to be a spectacular FIFA World Cup 2026.
“From delivering all-inclusive travel packages, to curated fan experiences, we are on a mission to make dreams come true – utilising our global network to fly fans, officials and teams to this historical event.”
Qatar Airways Holidays is set to launch travel packages for the FIFA World Cup 2026 in Canada, Mexico and the US.
The tournament will have 48 teams competing during the biggest World Cup in history with more than 104 planned matches across all three countries and 16 host cities.
Three hidden World Cup messages are placed throughout the video – pinned on the airline’s Instagram platform for fans to find and comment. Those who follow the ‘@qatarairways’ account and identify them correctly, will be entered in a raffle to win a free Qatar Airways Holidays FIFA World Cup 2026 travel package, and experience the thrill of “The World’s Greatest Show,” in person.
