Visit Qatar led a delegation of 16 entities from Qatar’s tourism sector to participate in IMEX Frankfurt 2025, held at Messe Frankfurt from May 20-22.

The event is one of the world’s leading trade exhibitions specialising in the meetings, incentives, conferences, and exhibitions (MICE) industry.

This exhibition served as a platform showcasing Qatar’s latest offerings and services in the business events sector to a distinguished audience of industry professionals and decision-makers.

The Visit Qatar pavilion brought together key partners from across the tourism and hospitality sectors, including Qatar Airways as the official airline partner.

Other participants included Hilton Doha, Hilton Salwa Beach Resort & Villas, Park Hyatt Doha, Sheraton Grand Doha, Minor Hotels Doha, Rosewood Doha, The St Regis Doha, The St Regis Marsa Arabia Island, Waldorf Astoria Lusail Doha, and The Ritz-Carlton Doha.

Destination management companies present included Discover Qatar, Experience Qatar, Q Moments, Arabian Adventures, Maps & Vogs Holidays, and Musafir Online Travel & Tourism.

The pavilion featured a cultural Arabic calligraphy activation, alongside an interactive digital experience allowing visitors to capture photos using augmented reality elements inspired by Qatar’s natural environment.

Doha is preparing to host several major international events this year, including the Chartered Institute of Arbitrators’ Global Conference in October, Mobile World Congress and the second United Nations World Summit on Social Development in November, and the tenth session of the Conference of the States Parties to the United Nations Convention against Corruption in December.