Sony Middle East and Africa, in partnership with Modern Home and Qatar Duty Free, held the official ribbon-cutting ceremony of its new store located at Hamad International Airport (HIA), marking a significant milestone in strengthening the brand's presence across the region.
The ceremony was graced by senior management from Sony, Modern Home and Qatar Airways including Kazuo Kii (executive deputy president, officer in charge of engineering and operations, senior vice president, Sony Group Corporation), Jobin Joejoe (managing director, Sony Middle East and Africa) Bader al-Darwish (chairman and managing director, Modern Home), and Thabet Musleh (chief retail and hospitality officer, Qatar Airways).
Kii said: "This store exemplifies our ambition to bring the best of Sony’s innovation and engineering to customers around the world, and we are proud to do so in such a dynamic and strategic location. We deeply value our partnership with Modern Home, whose long-standing support has been essential in realizing this milestone."
Al-Darwish, said: "We are proud to celebrate another milestone in our enduring relationship with Sony, which began more than six decades ago. The opening of this store at Hamad International Airport speaks to the strength of our partnership and our shared commitment to excellence. Its presence at such a prominent location ensures that travellers are introduced to the best of Sony’s technology in a space that reflects our values of quality, innovation, and customer experience."
Musleh, added: "We’re proud to welcome Sony to Qatar Duty Free — a brand renowned for its pioneering technology and iconic product. This addition strengthens our retail mix at Hamad International Airport and reflects our commitment to delivering the world’s best brands and an exceptional shopping experience to our travellers, with something for everyone to enjoy.”
Located in Departures Concourse C, the Sony store at Qatar Duty Free offers a premium and immersive retail experience, featuring the brand’s latest innovations including the ULT Power Sound series, the award-winning 1000x series, and a curated selection of digital imaging products.
Modern Home and Sony’s partnership, which dates back to 1964, has played a pivotal role in shaping Qatar’s consumer electronics landscape, a statement added.
