Alfardan Group has won the “Qatar CSR Awards 2025” for its contribution to environmental sustainability through its “From Tyres to Courts” initiative, Qatar’s first basketball courts constructed entirely from recycled tyre materials.
As part of Athar, Alfardan Group’s sustainability strategy, and developed in collaboration with Continental Middle East, the leading German company for tyres and automotive technology, the project at AlGassar Resorts addresses urgent waste challenges through creative and sustainable solutions.
By transforming approximately 500 used tyres into a safe, durable 175sq m sports surface using “green rub” tiles, the project reduced carbon emissions by more than 50% compared to traditional materials.
Beyond its environmental impact, the initiative promotes community engagement, healthy living, and social unity through sports.
The Qatar CSR Awards recognise organisations and individuals advancing responsible, impactful practices across Qatar.
Alfardan Group’s recognition highlights its leadership in sustainable innovation and community empowerment.
Alfardan Automotive chief executive Dr Ma’n Alhamawi, who is the company’s Sustainability Committee chairman, said: “This recognition marks an important step in our journey to turn sustainability from a vision into a tangible impact.”
“Our project ‘From Tyres to Courts’ reflects our commitment to innovative environmental solutions that address pressing challenges like waste management while bringing communities together through sports and wellness,” he said. “Through collaborative efforts under the Athar strategy, we aim to take steady, responsible steps toward contributing to Qatar’s sustainability goals.”
By transforming about 500 used tyres into a safe, durable 175sq m sports surface using ‘green rub’ tiles, the project reduced carbon emissions by more than 50% compared to traditional materials.
Alfardan Group’s recognition highlights its leadership in sustainable innovation and community empowerment.
