Floward, the go-to online flowers and gifts delivery destination in MENA and UK, proudly participated in the Mentor Arabia and Education Above All Gala Dinner 2025, held under the patronage of Her Highness Sheikha Moza Bin Nasser, Chairperson of Education Above All, in the presence of Her Majesty Queen Silvia of Sweden, President of Mentor International, and in the attendance of His Royal Highness Prince Turki Bin Talal Bin Abdulaziz Al Saud, Chairman of Mentor Arabia. The prestigious event brought together global leaders, philanthropists, and distinguished dignitaries, with Floward’s Chairman and CEO, Abdulaziz B. Al Loughani and members of Floward’s executive management, attending in support of the cause.

A key highlight of the evening was the charity auction, where Floward’s exclusive 9-karat gold football—a one-of-a-kind FIFA-certified piece—was sold for an impressive QAR 1.1 million. Created as part of its FIFA World Cup Qatar 2022™ licensed collection, the 680-gram golden football features intricate engravings of the tournament’s details and is signed by football legends Kaká, David Villa, John Terry, Iker Casillas, and Didier Drogba. As a singular collectible that will never be reproduced, the golden football captivated attendees and became one of the most sought-after auction items of the night, generating significant contributions to support Mentor Arabia’s initiatives for youth development.

Floward Chairman & CEO, Mr. Abdulaziz B. Al Loughani said: "At Floward, we believe in the power of education and community support to shape a better future. Partnering with Mentor Arabia for this gala aligns with our core values, and we are honored to contribute to their impactful work. I am especially proud that something as unique as our golden football—an item that Floward exclusively created—has contributed such a substantial amount to a cause that truly makes a difference. It is a testament to how innovation and creativity can drive meaningful impact, and we look forward to continuing our journey of giving back to our communities.”

As part of its contribution to the evening, Floward transformed the venue with its exquisite floral arrangements, creating an elegant ambiance that reflected the significance of the event. In addition, distinguished guests received luxurious gifts, thoughtfully curated as tokens of appreciation for their support of Mentor Arabia’s mission. To further its commitment to youth empowerment, Floward also made a financial donation to the foundation, reinforcing its dedication to initiatives that uplift young people across the region.

The Mentor Arabia Gala, attended by royal dignitaries, international business leaders, and social impact pioneers, serves as a vital platform for driving change and fostering opportunities for youth development. Floward’s participation reflects its ongoing efforts to give back to the communities it serves, emphasizing the importance of education and social responsibility.

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.