Faith Connexion and TheArsenale unveiled the inaugural Faith Active Collaboration Collection at the “Runway on the Rail” fashion show in Doha’s Design District recently.
The event was attended by Westbrook Racing, the E1 World Championship team founded by Hollywood icon Will Smith with the Westbrook E1 Racing Team, creating a powerful synergy between speed and style.
Designed by Marcela Meignan in collaboration with Maria Buccellati, president of Faith Connexion, the Faith Active Collaboration Collection draws inspiration from the aesthetics and adrenaline of racing culture.
The lineup features a dynamic mix of technical fabrics, aerodynamic silhouettes, and race-inspired details.
Adding depth to this collaboration is a special capsule with Qatari brand TRZI, founded by designer Amna Ahmed al-Misned. This partnership introduces pieces inspired by traditional Abayas, Sheilas, scarves, and ponchos, honouring Middle Eastern tradition while pushing fashion forward. Also joining this creative alliance is Sidi, the Italian brand revered for its high-performance racing boots.
“This event is more than a fashion show; it is a creative revolution,” stated Maria Buccellati. “By merging the thrill of motorsport with high fashion, we’re redefining the boundaries of luxury streetwear. The collaboration with TheArsenale and the support from Westbrook Racing and Will Smith have been instrumental in bringing this vision to life.”
“We wanted to create a collection that incorporates Middle Eastern culture by designing pieces that are bold and expressive while respecting cultural protocols,” added Marcela Meignan.
From the launch event.
