The announcement was made in the presence of Sheikh Ali bin Jabor bin Mohammad al-Thani, CEO of Ooredoo Qatar, along with industry leaders.
Asma al-Thani, a pioneer in global exploration, is on a historic mission to become the first Arab — male or female — to conquer both the Explorers Grand Slam and all 14 of the world’s 8,000m peaks. Her ambitious journey, ‘Beyond Boundaries’, is metaphorically similar to Ooredoo’s vision of pushing limits, embracing challenges, and connecting people.
Sheikh Ali, said: “At Ooredoo, we proudly champion ambition, resilience, and leaders in our community. Asma al-Thani’s extraordinary journey is a testament to the power of perseverance and an inspiration to both Qatar and the wider Arab World. Just as we empower people through digital transformation and innovation, we are honoured to support Asma and women everywhere in reaching new heights. Her success will undoubtedly pave the way for future generations, and we look forward to celebrating her achievements as a role model for aspiring female leaders worldwide.”
As a brand ambassador, Asma al-Thani will collaborate with Ooredoo to engage audiences through a series of storytelling initiatives, digital activations, and community-driven programmes. Her journey will be closely followed through Ooredoo’s platforms, bringing followers exclusive behind-the-scenes insights into her expeditions, training, and the mindset required to achieve such remarkable feats of endurance.
Asma al-Thani, said: “Beyond Boundaries is more than just climbing mountains — it’s about proving that no dream is too big if you have the courage to pursue it. Ooredoo has always been a brand that pushes boundaries in connectivity and innovation, and I’m thrilled to partner with them on this journey. Together, we can inspire the next generation to believe in their potential, embrace challenges, and become the best they can be.”
Sabah Rabiah al-Kuwari, senior director of Marketing Communications at Ooredoo Qatar, added: “Asma al-Thani’s journey is a powerful reminder that no goal is too ambitious and no challenge too great when met with courage and perseverance. At Ooredoo, we are committed to supporting those who lead by example. Through this partnership, we aim to fuel the spirit of ambition, connectivity, and empowerment — values that define both Asma’s expedition and Ooredoo’s mission to improve lives.”
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