Visit Qatar’s desert activation at Ras Abrouq attracted more than 55,000 visitors over the past 60 days, treating them to an array of family-friendly activities and performances.
The event, which ran from December 18, 2024, to February 15, 2025, was a celebration of adventure, relaxation, and cultural experiences, set against the iconic backdrop of the Unesco-protected Al-Reem Biosphere Reserve in north-west Qatar.
Apart from illusionist shows, mystic storytelling, and cultural dances, some 17 interactive workshops provided visitors with immersive, hands-on learning opportunities. The activation included nine activities, where guests could explore everything from camel and horse rides to archery, stargazing, and hot air balloon rides.
In a statement, Visit Qatar’s Festivals and Events director, engineer Ahmed Hamad al-Binali, said: “Promoting Qatar’s rich historical, recreational, and archaeological sites through diverse events not only enhances our cultural offerings but also contributes to the economy by attracting international visitors.
“Ras Abrouq has proven to be an exceptional destination, uniting families with the perfect mix of adventure, culture, and relaxation. This activation marks the start of even more exciting events to come in the future.”
The Ras Abrouq desert activation featured various zones designed to offer something for everyone. The Film City zone provided family-oriented activities, while the Wildlife Park offered safari-like experiences with camel and horse routes. The Desert Escape zone hosted a range of experiences, including trampolines, acrobatic shows, and live falcon demonstrations. The Glamping Zone offered families the chance to unwind in luxury tents, with serene settings perfect for relaxation under the desert sky.
Specialised cultural installations such as the Al Hosh majlis, and daily camel parades, allowed families to experience Qatar’s heritage while enjoying the desert landscapes. The event also featured wellness-focused offerings at Our Habitas Resort, with a range of affordable packages.
