VIP guests and prospective customers of Porsche in Qatar welcomed the latest edition of the Panamera luxury sports saloon with a glamourous evening’s entertainment at the Porsche Centre Doha Showroom at Medina Centrale, The Pearl.

The third-generation Panamera luxury sedan emphasises its sporting character with even more powerful drive systems. The profile is enhanced by a fundamentally modernised operating concept and plenty of innovative technology including the new Porsche Active Ride suspension system, which combines a significantly higher level of comfort with the sporting driving characteristics for which Porsche is famous.

The exclusive event was themed in amber gold to symbolise one of the dramatic new colours being introduced with the Panamera, the warm, Amber colour tone of Madeira Gold Metallic that evokes a golden autumn richness and set the perfect tone for an evening of lavish entertainment.

“The Porsche Panamera has always been an important and much-loved model for Qataris with its exclusive mix of Porsche performance in a luxurious and spacious, four-door saloon shape,” Porsche Centre Doha chairman and CEO Salman Jassem al-Darwish said.

“The third-generation Panamera introduces important new technologies that not only contribute to improved road holding with a new state-of-the-art active air suspension but also delivers more power and torque than ever before with the option of four E-Hybrid powertrains that deliver greater efficiency and an improved range,” he added.

The technical yet elegant, dynamic design of the new Panamera gives the model line’s attractive proportions a fresh update. A fundamentally redesigned, driver-centred interior enhances the driving experience.

“The new Panamera has further refined the model’s original intentions, to deliver sports car performance that Porsche has always been renowned for, along with ultimate luxury and everyday usability of a sedan for urban and highway conditions,” Porsche Centre Doha's brand manager Ahed Dawood said.

The new Panamera comes with dual-chamber two-valve air suspension with Porsche Active Suspension Management as standard. The innovative Porsche Active Ride active suspension system is available as an option for the E-Hybrid models of the new Panamera. This system surpasses other suspension concepts in all relevant parameters and offers an unprecedented range between driving comfort and driving dynamics.

Porsche offers a total of four efficient E-Hybrid powertrains for the new Panamera, in response to the high demand for this type of drive system. All E-Hybrid variants benefit from greater performance, range and efficiency. The Panamera Turbo E-Hybrid is ready at market launch.

The heart of its powertrain is a fundamentally revised four-litre V8 turbo engine. The output of the newly developed electric motor is 140 kW (190 PS). Together, they create a system output of 500 kW (680 PS).

The Porsche Driver Experience cockpit concept features the ideal balance between digital and analogue control elements and positions the input and output elements essential for driving along the driver’s axis. Model variants bearing the Turbo name enjoy a special position at Porsche as the performance flagships.

Porsche is also equipping the Panamera with standard Matrix LED headlights. The high-resolution HD Matrix LED lighting system, which has more than 32,000 pixels per headlight, is available as an option.

The new Porsche Panamera is available to order now. It offers extended standard equipment compared to its predecessor with two-valve dual-chamber air suspension, LED matrix headlights, ParkAssist, driving mode switch on the steering wheel, a cooled smartphone compartment with inductive charging function and an improved fine dust filter with GPS-supported, automatic air-recirculation function.

“The interest from this evening’s event has, not surprisingly, been incredible with the order books for test drives at Porsche Centre Doha filling fast and with a starting price of QR390,800, we are also taking orders for purchase as well,” Dawood said.
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