Qatar Tourism (QT) participated at ITB China 2024 from May 27-29 in Shanghai, highlighting new offerings to promote Qatar as a tourist destination, and to attract investment in the travel and tourism sectors.

Qatar Tourism led a delegation of 16 hospitality and travel partners.

ITB China is a B2B (business to business)-exclusive trade show that focuses on the Chinese Travel Market, bringing together leading professionals in the trade industry from around the world.

With discussions, fruitful exchanges, and networking events, ITB China facilitates discourse between figures and institutions to maximise business opportunities.

This year, ITB China took place at Shanghai World Expo and Exhibition Centre.

"Through its participation at ITB China 2024, Qatar Tourism showcased the country's recent developments, achievements, and advancements in travel and tourism sectors to industry leaders from around the world,” said acting QT Tourism Development Sector chief Omar al-Jaber. “Qatar Tourism is dedicated to improving visitors' tourism experience.”

“Exhibitions such as ITB China provide a platform for Qatar Tourism to attract investors and highlight Qatar's best touristic offerings,” he added.

ITB China serves as a platform to highlight Chinese travel market trends to investors and stakeholders from around the world to further enhance the Chinese tourism market in the upcoming years.

China is one of the 15 priority source markets for Qatar Tourism. – QNA
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