Luxury fashion and lifestyle brand Alo Yoga opened its newest flagship store in Qatar recently at the Doha Festival City, in partnership with Alshaya Group, one of the world’s leading international retail franchise operators. The opening also marked the launch of the online shopping platform in the country.
Sprawling across 410 sqm, the in-store experience builds on Alo’s global mission to spread mindful movement, inspire wellness, and create community. The store’s expansive layout will bring the latest collections to full display, including high-performance activewear, and on-trend leisurewear.
“Following the successful opening of Alo in Kuwait and more recently Dubai, our latest opening in Doha will give us an opportunity to connect with our customers in Qatar, through popular athleisure styles, fitness apparel and accessories. Our expansion model continues to focus on commitment and convenience, and we look forward to bringing the brand to Abu Dhabi in October and more locations across the GCC as we continue to expand Alo and its offerings.” said Rebecca Jobo, President of Wellness Division at Alshaya Group, at the opening.
Founded in 2007 in Los Angeles by Danny Harris and Marco Degeorge, Alo is the fastest growing activewear brand globally. It has since become an international sensation loved by celebrities, yogis, and fashion-forward individuals. The Los Angeles-based brand aims to elevate luxury athleisure from the studio to the street, with high-quality, ethically made, and environmentally friendly active apparel and wellness products for both men and women.

A journey of self discovery with Alo Yoga:

Earlier, before the official opening of the store, Alo Yoga really went a notch higher in taking media and influencers for a journey away from the city to really understand the holistic approach of the brand. Embarking on a journey with Alo Yoga was like stepping into a dream where tranquility met luxury. As their sleek transport whisked us away to Our Habitas Ras Abrouq, a haven nestled on the fringes of the UNESCO-protected Al-Reem Biosphere Reserve, anticipation mingled with excitement.

Just over an hour's drive from the vibrant city of Doha, we found ourselves amidst the serenity of nature, surrounded by the untouched beauty of the reserve. Our destination, Our Habitas Ras Abrouq, awaited us like a hidden gem, promising a retreat from the hustle and bustle of daily life. Upon arrival, we were greeted with warm smiles and a sense of belonging, instantly enveloped in the peaceful ambiance of the resort. Our journey of bliss began with a revitalizing hot yoga session, guided by experienced instructor who guided us through each pose with grace and expertise. Following our yoga session, we were invited to partake in a guided ceremonial cacao meditation, a soul-nourishing experience that allowed us to delve deep within ourselves and connect with the present moment. As the rich aroma of cacao filled the air, we felt a sense of calm wash over us, grounding us in the beauty of the present moment.

But the journey didn't end there. We were treated to an insightful exploration of different oils and their effects on our moods and muscles. From soothing lavender to invigorating sandalwood, each oil held its own unique power to uplift and rejuvenate. We learned how scent has the remarkable ability to evoke memories and emotions, drawing us in with its irresistible allure.

As the day unfolded, we found ourselves immersed in a world of blissful indulgence, surrounded by the natural beauty of our surroundings and the gentle guidance of Alo Yoga. It was a journey of self-discovery, relaxation, and rejuvenation, leaving us feeling refreshed, inspired, and deeply grateful for the experience.

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