FROMM., a luxury contemporary furniture and accessories brand founded in Doha's Msheireb and Italy's Milan, and renowned for its fusion of cross-cultural design and craftsmanship, is prepared to engage the public with an exclusive experience that integrates distinctive designs during Milan Design Week 2024.
"The showroom in Via Savona, 35 - Milan, welcomes visitors into an enchanting ambiance, surrounded by the allure of Aricò's artistic imagination," a statement said Wednesday.
"Inspired by the oasis scenery, the 'Oasiblu', designed by Aricò for FROMM., creates a dreamy blue realm where collection items seamlessly blend within the Blue Oasis.
"Guided by the designer's imaginative touch, visitors embark on a journey to explore FROMM. and its commitment to innovation and contemporary aesthetics within its hidden oasis—a magical escape where joy and tranquility flourish amidst mesmerizing sights of blue and gold. As visitors wander through palm-filled landscapes, they are led to discover FROMM.'s secret oasis during Milan Design Week 2024.
"Exhibits include the new Dining table and chairs from the Shurouq collection: Sofra Dining Table and Sanad Chair/Armchair and from the “Ottoman Dream Collection” the PAVO armchair and sofa, presented for the first time in Italy, along with other selected items.
"For the second consecutive year at Milan Design Week, FROMM. will present a curated selection of their offerings at the prestigious Rossana Orlandi Gallery. The display will feature the 'Haima' Armchair, boasting an exclusive leatherette shell, and the 'Pavo' Sofa—both proudly 100% crafted in Italy. Rossana Orlandi herself has handpicked these items from FROMM's range. The gallery is celebrated as a key stage for global design, providing a unique showcase for FROMM's creations."
