LuLu Hypermarket, in collaboration with the Italian Trade Agency (ITA) Doha Office, has launched the “second moment” of the ‘Let's Eatalian Festival’.
Under the theme ‘Let's Eatalian - Authentically Italian Products Promotion in Qatar 2023-2024’, the event marks the culmination of a strategic partnership between LuLu Hypermarket and ITA Doha Office, formalising a collaborative relationship throughout 2023 and 2024.
The festival’s inauguration was held at LuLu Hypermarket The Pearl Qatar branch led by Angelo Lo Piccolo, trade analyst at ITA Doha. The event witnessed the participation of representatives from both LuLu Hypermarket and ITA.
The main goals of the partnership include elevating awareness, fostering a deep comprehension of Italian products among the Qatari consumer community, and strengthening the representation of Italian suppliers in LuLu Hypermarket outlets throughout Qatar.
The ‘Let’s Eatalian Festival’ is a celebration of the rich and diverse offerings of Italian cuisine.
“Through our collaboration with LuLu Hypermarket, ITA aims to enhance the awareness and understanding of authentic Italian products among the Qatari audience. This event marks the beginning of a fruitful partnership that will contribute to the growth of Made in Italy products in Qatar,” said Lo Piccolo.
The promotional campaign showcases an extensive range of products, including dry groceries, canned vegetables, pasta, rice, cheese and dairy products, biscuits, coffee, olive oil, fresh fruits and vegetables, chocolate, sauces, spices, and condiments, among others.
LuLu Group’s commitment to promoting Italian products is further underscored by its world-class sourcing, food processing, and export hub in Milan, Italy, which opened last year. This business hub is making significant contributions to the growth of Italian food exports to Qatar.
LuLu Hypermarket and the ITA are inviting everyone to savour the flavours of Italy at the ‘Let’s Eatalian Festival 2nd Moment’ and discover the richness and authenticity of Italian cuisine throughout Qatar at LuLu Hypermarket outlets.