Qatar Chamber’s Sheikh Khalifa underscores importance of developing halal industry

Officials of Qatar Chamber recently participated in the ‘Makkah Halal Forum’, which was held under the theme ‘Innovation in the Halal Industry’ at the Makkah Chamber of Exhibitions and Events Centre.
The chamber’s delegation was led by Qatar Chamber chairman Sheikh Khalifa bin Jassim al-Thani and included board members Abdulrahman Albuljaleel al-Abdulghani and Dr Mohamed Jawhar al-Mohamed.
The forum featured hundreds of exhibitors showcasing their respective halal products and industries, as well as sectors related to the halal industry. Sheikh Khalifa toured the exhibition, where he was briefed on the displays of participating companies.
He underscored the significance of exchanging expertise between countries that export halal products and services. He said this exchange is crucial for developing the halal industry and expanding its market.
He lauded the forum, which was held for the first time, noting that it was one of the most important events that brought together businessmen and investors to review ways to develop the halal sector.
The forum witnessed more than 10 sessions that discussed the halal industry, most notably the analysis of demographic and behavioural shifts in the market and ways to target new segments arising from those shifts.
In addition, the event discussed innovative marketing strategies for targeting and approaches to use technology and innovation to reach new segments of customers and meet their changing needs.
Other topics included data analysis and artificial intelligence (AI) in targeting new segments and the use of data analysis and AI to understand the reality of the halal market and its variables.