Monoprix Qatar, a subsidiary of Ali Bin Ali Holding, has launched its cashback reward programme – M' Loyalty, a digital card accessible through a mobile app, a statement said Wednesday.
M’ Loyalty was launched at the Monoprix Hypermarket in Doha Festival City in the presence of Sebastien Farat, COO, Ali Bin Ali Consumer Hi-Tech & Retail; and the entire Monoprix DFC team. Festive decorations covered the whole store.
M’ Loyalty is available to all Monoprix customers who are 18 years old or older and have a valid local mobile number. Customers can earn cashback every time they spend at any Monoprix or Monop' store in Qatar, redeemable after a 24-hour period.
M’Loyalty offers a tiered cash back reward system based on the amount spent, which is as follows: 1% cash back on purchases up to QR99, 3% cash back on purchases up to QR299, and 5% cash back on purchases up to and above QR300.
Cashbacks can be redeemed on everything except the purchase of cigarettes and other tobacco products, gift cards, extended warranty, mobile prepaid cards, subscriptions, and future services.
In a press statement, Farat said: “The launch of M’Loyalty marks a significant milestone for Monoprix Qatar. Customer loyalty is not merely about accumulating points or redeeming rewards; it's about fostering a sense of belonging, appreciation, and exclusivity. M' Loyalty cultivates this connection by creating personalised experiences inside and outside of our stores and we are committed to continuously enhancing the Monoprix experience.”
Within the M'Loyalty app, customers can effortlessly access their loyalty information, browse promotional offers, explore store locations, discover M restaurants' menus, and seamlessly track their cash-back balance and redemption history. The app additionally provides a scan-and-pay option for a streamlined checkout experience at Monoprix Mshreib.
To join the M'Loyalty programme, customers can download the free app from the App Store or Google Play Store, create their account, provide basic information, and start earning rewards immediately.
