Qatar Foundation (QF) and its communication partner Memac Ogilvy have won a string of honours at the 15th Annual Middle East Public Relations Association (Mepra) Awards, which recognises exceptional communications campaigns and professionals from across the region.
QF and Memac Ogilvy received five awards at the Mepra 2023 Awards Ceremony - four of which were gold – across a range of categories including Best Campaign in Qatar, Best Crisis Communication/Issues Management Strategy, and Best Sports and Recreation Campaign.
The awards celebrated QF’s role, along with its communication partner, in managing the brand and reputation of one of the country’s foremost institutions during the FIFA World Cup Qatar 2022 by providing media with unique experiences, access to diverse Qatari voices, and expert commentators.
QF and Memac Ogilvy also received a bronze award for QF Voice, a media-facing platform that showcases expert commentators from across QF’s centres specialising in diverse subjects who provide journalists with expert commentary and contribute to vital conversations on topics shaping the world.
“Throughout the months leading up to and including the FIFA World Cup Qatar 2022, QF was at the forefront of promoting its sporting, cultural, and social impact, as well as the essence of Qatar and its people, to a global audience,” said Leila Sibaey, executive director of communications, QF.
The awards won by QF and Memac Ogilvy are: Gold Awards – World Cup Campaigns; Best Campaign in Qatar - Managing the Global Narrative For the Most Discussed Event on the Planet the FIFA World Cup; Best Crisis Communication / Issues Management Strategy - Navigating the Uncertainty of the First Arab World Cup; Best Corporate Reputation - Defending the First Arab World Cup; Best Sport & Recreational Campaign - Managing the Global Narrative For The Most Discussed Event On The Planet, the FIFA World Cup; Bronze Award – QF Voice Campaign; Best Campaign in Qatar - Championing the Unique & Diverse Voices of QF.
