Qatar Duty Free (QDF) has unveiled a 74 sqm pop-up highlighting the brand’s latest collection: Piaget Possession, featuring gold luxury jewellery showcasing the Maison’s creativity.
The Piaget Possession pop-up is staged at Viale Del Lusso – a premium avenue in QDF at the heart of Hamad International Airport (DOH), housing a line-up of world-renowned luxury brands.
QDF senior vice president Thabet Musleh, said: “Our partnership with Piaget represents our shared commitment to providing our passengers with a unique and engaging shopping experience. As we continue expanding our retail offer, our first and foremost priority is our customers and the quality of their experiences."
Piaget Middle East managing director, Petronille de Parseval, said: "In this pop-up, Craftmanship is the common creative language expressed with our products, our communication, and the retail experience offered."
Piaget Possession pushes the boundaries of jewellery creation through its elegant yet playful and free design. The jewellery pieces of this collection are inspired by Palace Decor, a Piaget signature adornment first introduced in 1961.