Alfardan Sports Motors, Alfardan Motors, Touring Superleggera forge exclusive partnership in Qatar, Oman

Alfardan Sports Motors and Alfardan Motors, the official importers of prestigious Italian automotive brands in Qatar and Oman, have announced an exclusive partnership with Touring Superleggera.
This collaboration marks a new era in luxury, finesse, and craftsmanship, heralding the introduction of Touring Superleggera’s unparalleled expertise to the discerning GCC markets, a statement said yesterday.
Under this partnership, Alfardan Sports Motors and Alfardan Motors will serve as the exclusive and official distributors of Touring Superleggera's bespoke and ultra-luxury vehicles in Qatar and Oman.
This collaboration promises an unparalleled luxury experience for esteemed Qatari and Omani clientele, transcending the ordinary realms of motoring.
Specific details about the inaugural projects will be announced shortly, it was explained.
At a signature ceremony held on November 9, distinguished representatives including Alfardan Group president and chief executive Omar Hussain Alfardan, Alfardan Automotive chief operating officer Dr Ma’n Alhamawi, Alfardan Group chief legal officer Fadi Sabsabi, Alfardan Sports Motors and Alfardan Motors regional general manager Charly Dagher, Carrozzeria Touring Superleggera SRL chief executive Markus Tellenbach, Touring Superleggera head of design Matteo Gentile, and Andrea Dragoni, operations manager and classic manager at Touring Superleggera, gathered to inaugurate this groundbreaking alliance.
Omar Alfardan expressed his enthusiasm about the partnership, stating: “I am thrilled to witness the fruition of our partnership with Touring Superleggera.”
“This collaboration will elevate Alfardan Group’s standing as a preeminent provider of luxury automotive experiences in the Middle East, adding valuable addition to our portfolio,” he said.
Tellenbach conveyed his excitement, emphasising the brand’s commitment to delivering bespoke experiences.
“Touring Superleggera’s timeless Italian craftsmanship and innovative design will now be showcased to the esteemed clients of Qatar and Oman, reflecting the pinnacle of luxury these brands represent,” he said.
“Our collaboration with Touring Superleggera perfectly aligns with our commitment to offering luxury and opulence to our loyal clientele,” said Dagher affirmed the partnership's synergy. “We are confident it will exceed even the most discerning enthusiasts' expectations.”
Alfardan Sports Motors and Alfardan Motors were established in 1999 and 2012 respectively as part of the Alfardan Group, a leading Qatari conglomerate with a diversified portfolio of businesses, to offer top-notch ownership experiences for prominent luxury and sports Italian brands in Qatar and in Oman.
They boast world-class showrooms and service centres in the most prestigious areas of the GCC countries.
Touring Superleggera’s legacy, spanning nearly a century since its inception in 1926, epitomises a rich history of craftsmanship and innovation.
Renowned for their work in coachbuilding classical and modern luxury and sports cars, Touring Superleggera has collaborated with prestigious manufacturers such as Rolls-Royce Motor Cars, Aston Martin, Maserati, and Alfa Romeo, and other renowned sports and luxury automotive brands, creating automotive masterpieces that meld timeless beauty with exquisite craftsmanship.
Today, Touring Superleggera remains committed to its traditional values of combining tradition with contemporary flair, as well as top-level expertise and cutting-edge technology.
Touring Superleggera's bespoke cars have won many design awards, including a special award at the 2023 Pebble Beach Concours d'Elegance, “Best of Show” at the 2019 Zoute Concours d’Elegance, and “Best in Class – 1940s Winner” at the 2019 Concourse of Elegance, Hampton Court Palace, among other awards and trophies.
The partnership with Alfardan Sports Motors and Alfardan Motors marks an important chapter in Touring Superleggera’s history, continuing a legacy that has shaped the automotive world.
This partnership promises to bring unparalleled craftsmanship and bespoke luxury to the discerning clientele of Qatar and Oman, further solidifying Touring Superleggera’s reputation as a beacon of automotive excellence and innovation, the statement added.