Al Meera Consumer Goods Company has announced its strategic partnership with Earthna in Qatar Sustainability Week (QSW) 2023.
During QSW, Al Meera customers will have the chance to earn five times the Meera Rewards points by depositing bottles or cans in any of Al Meera’s reverse vending machines (RVMs), as well as receiving five times the Meera Rewards points on reusable bags purchased this weekend.
In addition, Al Meera launched a daily social media competition offering engaging content and giveaways, including outdoor furniture. The competition aims to encourage participants to share their insights and experiences related to sustainability.
Additionally, the consumer goods giant is inviting everyone to contribute to sustainability by bringing their used electronics to the electronic waste station at the Legtaifiya Branch.
“Partnering with Earthna during Qatar Sustainability Week enables us to actively engage and empower our community," an Al Meera statement said.
Shireen Obeidat, head – Partnerships and Outreach at Earthna, said: “Partnering with Al Meera aligns perfectly with our mission to promote sustainable practices. Together, we can amplify our impact and inspire positive change in how people approach recycling and environmental responsibility.”
Al Meera has consistently demonstrated its dedication to sustainability through various initiatives. Notable efforts involve introducing the inaugural electronics recycling station, as well as being the first to introduce RVMs for plastic bottles and aluminium cans across 15 branches.
Additionally, in collaboration with the Ministry of Municipality and Environment, Al Meera initiated a programme for collecting used batteries. The consumer goods company has actively contributed to environmental conservation by supporting beach cleanups nationwide.
Follow the hashtag #RecycleWithAlMeera on social media for updates and to participate in the challenge.
