Msheireb Properties took part in Fast Company Middle East's World Changing Ideas Summit this week.
Dr Hafiz Ali Abdulla, senior director of Corporate Communications at Msheireb Properties, spoke on the Giga Projects panel on the challenges and economic benefits associated with building giga projects in the region.
The World Changing Ideas Summit is a gathering of thought leaders, innovators, and visionaries who come together to explore and share groundbreaking ideas and initiatives that are changing the world for the better.
This year's event was centred on sustainability, innovation, and the transformative power of major projects in the region.
"Participating in the Fast Company Middle East's World Changing Ideas Summit provides a fantastic opportunity to showcase our commitment to sustainable urban development and the positive impact it can have on the region," said Dr Abdulla. "It was a privilege to share our experiences and insights on giga projects, which are essential for achieving a sustainable and prosperous future in the Gulf."
Msheireb Properties has been at the forefront of sustainable development in Qatar.
The company's flagship project, Msheireb Downtown Doha, is an example of urban regeneration and sustainable urban development that has become a model for others in the region and globally.
The bespoke “Seven Steps” architectural language created for the Msheireb Downtown Doha development can be implemented in any project seeking a smart, sustainable, and authentic approach to local practices.
During the panel discussion, Dr Abdulla shed light on the role of giga projects, which are so massive that only a handful can be built in a generation.
“We undertook the regeneration of Msheireb knowing that we are breathing new life into a location that is deeply ingrained in people’s hearts and minds,” he said. “That was a huge responsibility to get it right – not just to create economic opportunities but to honour its history and significance.”
“It is an example of the execution of a giga project that we were very proud of,” Dr Abdulla concluded.
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