At the forefront of the just-concluded Geneva International Motor Show (GIMS) Qatar 2023 was Alfardan Premier Motors Co, the official retailer of Jaguar Land Rover in Qatar, with a stunning display of the latest models from JLR’s House of Brands.
The stunning new Range Rover SV was the centre of attraction. Distinguished by carefully-crafted enhancements that showcase and complement the new Range Rover’s modernist design, the new SV is hand-crafted in the UK by the Special Vehicles division.
The full range of the iconic Defender family was also on display, including the latest Defender 130. Two fully accessorised Defenders from Alfardan Premier Motors were shown at The Outpost Al Barari resort, forming part of a GIMS activation based outside the main show in the Doha Exhibition and Convention Centre, designed to showcase off-road vehicles in their natural element.
The all-electric Jaguar I-PACE and the acclaimed Jaguar F-PACE were also among the other attractions. Samer Bou Dargham, general manager for Alfardan Premier Motors, commented: “The Geneva International Motor Show in Qatar was a genuinely ground-breaking event and it was a privilege for us to be there. Especially, of course, with such a stellar line-up of vehicles from JLR, we felt proud to show to such an enthusiastic public, also during a weekend when the eyes of the motorsport world were on Qatar. We sell these exceptional cars with total commitment to the highest possible standards of service, backed up by in-depth knowledge of the brands.”
Some of the Jaguar Land Rover models at GIMS 2023, Qatar.
Range Rover SV at the exhibition.
