Al Meera launches ‘Discover America with a Fork and the Road’ campaign

Al Meera Consumer Goods Company has launched the ‘Discover America with a Fork and the Road’ campaign across many of its branches in Qatar.
This initiative marks a remarkable collaboration with the US department of agriculture (USDA) and underscores Al Meera’s ongoing commitment to providing its valued customers with a diverse range of high-quality products from around the globe.
The launch event was attended by US ambassador Timmy Davis and other representatives from the US embassy, along with Al Meera CEO Yousef al-Obaidan and officials from Al Meera management.
Their presence highlights the importance of this initiative in elevating the shopping experience for all Al Meera customers in Qatar.
The campaign will highlight a variety of products from the US, providing customers with an opportunity to explore new flavours and culinary adventures. This initiative is an important part of Al Meera’s import strategy, aimed at progressing, diversifying, and enhancing the customer experience.
To commemorate this occasion, Al Meera will host some live cooking and product sampling at selected flagship locations throughout the week.
Davis said, “Thanks to this joint co-operation with Al Meera Company, our friends in Qatar will be able to enjoy a variety of delicious flavours and high-quality products from the US.”
Al-Obaidan said, “We are happy to partner with the USDA on this great opportunity to showcase the wide range of US products available across Al Meera branches. Al Meera is dedicated to providing customers with the best products from around the world, and this campaign is a testament to that commitment. We invite our customers to join us in celebrating this exciting initiative by exploring the showcase of US brands across the different categories.”
Al Meera continues to demonstrate its commitment to providing customers with a diverse range of top-quality global products. The expansion of international products is a part of the company’s import strategy while continuing its support to local farmers and local products.