Customers can now get the full value of diamonds during jewellery exchange to gold or diamond jewellery, announced Malabar Gold & Diamonds (MGD), one of the world’s leading jewellery retailers, in a statement Tuesday.
“Over the years, there has been an increasing preference for diamond jewellery as a gift, especially amongst Gen Z and Millennial customers. However, the one thing that was always a concern regarding diamond jewellery was its value as an investment compared to gold jewellery. Providing 100% value for diamond jewellery, upon exchange, is our way of negating these concerns to make diamond jewellery the perfect gift as well as a reliable investment that holds value”, explained Shamlal Ahamed, managing director – international operations, Malabar Gold & Diamonds.
"Giving new meaning to the phrase, 'A Diamond is Forever', this policy change was crafted to protect the value of the diamond jewellery among the new era of jewellery lovers. Ever since our inception in 1993, Malabar Gold & Diamonds has always been at the forefront of introducing customer-centric and transparent policies aimed at protecting customer interests and this new policy on diamonds further testifies this,” commented Abdul Salam K P, vice chairman, Malabar Group.
The new policy comes in addition to the unique and customer centric policies named ‘Malabar Promises’ offering initiatives such as transparent price tag indicating gold weight, stone weight, net weight and stone charges of the respective jewellery, tested and certified diamonds ensuring 28-point quality check of global standards, guaranteed buyback, 100% value on gold exchange, 100% 916 hallmarked jewellery, assured lifetime maintenance, ethical and responsible sourcing, fair price policy & fair labour practices, a statement added.