Italian luxury and performance brand Maserati will celebrate its rich history, new showroom of modern icons, and era-defining future vehicles during Monterey Car Week 2023, Alfardan Sports Motors Company said in a statement Monday in Doha.
Among the highlights is the global unveiling of the track-only MC20-derived hypercar, Maserati MCXtrema, at The Quail alongside the North American debuts of the two GranTurismo One-Off Luce and Prisma.
The House of the Trident will also mark an important milestone, celebrating 75 years of the iconic GranTurismo with special experiences throughout the week, including a once-in-a-lifetime track experience at the historic Laguna Seca Raceway.
The action-packed week will begin with an array of activities at the elegant House of Maserati, which will provide a suitably luxurious representation of the brand’s signature Italian style.
Enthusiasts will find the GranTurismo PrimaSerie (Trofeo version) and GranTurismo Folgore (full-electric), among other notable models and Fuoriserie setups.
Exclusive private test drives will be offered to experience first-hand the unmatched power of GranTurismo and MC20.
The Gen3 Tipo Folgore, Maserati Corse’s first all-electric race car, which competed in Season 9 of the ABB FIA Formula E World Championship this year, will bring the brand’s dynamic role in the world of competitive racing to life.
The global unveiling of the Maserati MCXtrema is on August 18.
Maserati Americas chief executive Bill Peffer, global chief commercial officer Bernard Loire, and Maserati Design head Klaus Busse will reveal the brand’s radical, limited series, 730-hp hypercar.
Conceived as a beast for the track, MCXtrema inherits the specifications of Maserati’s brand halo, MC20, enhancing it with technical specifications that push the boundaries of automotive performance.
Representing a mix of luxury, technology, and raw speed, just 62 of units of this state-of-the-art machine will be produced.
MCXtrema will also be joined by the American debut of the GranTurismo Luce and Prisma.
Created in celebration of GranTurismo’s 75th anniversary, these one-off Fuoriserie versions first launched earlier this year at Milan Design Week, exemplifying Maserati all-Italian craftsmanship and artistry.
On Friday evening – in partnership with Sotheby’s – Maserati will celebrate the remarkable 75 years of GranTurismo – which officially started in 2022.
To mark this milestone, 75 classic Maserati owners and their vehicles will partake in a historic parade lap at the revered Laguna Seca Raceway.
At the Gran Finale of Monterey Car Week on Saturday, the GranTurismo Zéda will be prominently displayed at Concorso Italiano.
A touchpoint featured throughout each Monterey Car Week event will be the recently launched Tridente, Maserati’s first-ever membership programme that provides fans, clients, and multi-garage owners access to exclusive editorial content, curated travelogues, previews of new products and collections, as well as bespoke experiences inspired by the uniquely modern Italian luxury that defines the brand’s soul.
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