X, formerly Twitter, has rolled out a new feature for its premium users: the choice to hide the blue checkmark.
An update was recently made to the help center page for X Blue, formerly Twitter Blue, the USD 8 a month membership that gives users access to a variety of subscriber features, including the official blue verification checkmark.
The ability to hide the checkmark is a new addition to the list, with the entry saying in part, "As a subscriber, you can choose to hide your checkmark on your account. The checkmark will be hidden on your profile and posts. The checkmark may still appear in some places and some features could still reveal you have an active subscription."
The page also advises that some other Blue perks may not be available to users while their checkmarks are hidden and that the platform intends to continue working on improving this new function.
Prior to Musk's takeover of X/Twitter last year, the checkmark was granted to public figures and organizations who provided proof of identity and met standards of notability and authenticity.
On July 24, CEO of Twitter Elon Musk announced the new logo for the social networking platform, which contains the letter (X) in white on a black background, to replace the familiar blue bird logo that has accompanied Twitter since its founding in 2006.
