New Zealand and Australia kick off Women’s World Cup

The ninth Women’s World Cup and by far the biggest in the tournament’s history kicks off on Thursday with co-hosts New Zealand and Australia in action, with record attendances expected at both their matches. What began as a 12-team tournament in 1991, the Women’s World Cup has steadily grown in stature and expanded to 32 teams – the same as the men’s tournament.
It also marks the first time two countries are co-hosting the tournament as the quadrennial event arrives in the southern hemisphere for the first time. New Zealand kick things off in Auckland against former champions Norway while Australia host Ireland, with both matches set to welcome more than 100,000 fans in total. “It will set the tone for a Women’s World Cup that I expect to become a watershed moment in global women’s sports,” FIFA Chief Women’s Football Officer Sarai Bareman said.
The 2015 edition in Canada welcomed a record 1.3mn -plus fans at stadiums but the 2023 tournament is expected to beat that mark with nearly 1.4mn tickets sold so far.
The pressure is on New Zealand, however, not just as co-hosts but also because they have never won a match at the World Cup in five prior appearances. They are long odds to beat Norway, who have a Ballon d’Or winner in their midst.
Ada Hegerberg returned to the national team last year after a five-year exile and she is looking to put their disappointing group stage exit at the European Championships in the rear-view mirror. “We must play every match as if it’s our last,” she said. “We need to really bleed for each other and bleed for our uniform, because nothing comes free.”
Staging the Women’s World Cup will “wake up” New Zealand’s passion for football, the co-hosts’ coach Jitka Klimkova said. Football remains well behind rugby, cricket and other sports in popularity in New Zealand, which is jointly hosting the World Cup with Australia.
New Zealand have never won a Women’s World Cup game in 15 attempts, but they hope to change that when they face the 1995 champions Norway in the first game of the tournament in Auckland. “It is an opportunity for this country to not just be a rugby country but wake up their love for football,” said their Czech coach Klimkova.
Taking up the theme, captain Ali Riley added: “Hopefully this time we will achieve our goal of winning a World Cup game and doing that at home, and that will make it my greatest game of my career. This feels like an opportunity with the sporting culture, inspiring young people.”
After facing Norway at the 50,000-capacity Eden Park – better known for hosting the All Blacks rugby team – New Zealand face minnows the Philippines and Switzerland in Group A. New Zealand are ranked 26th in the world and have won just once in their last 11 matches, but Klimkova is backing them to shine in front of their own fans.
“The hard work and preparation brought us to where we are now,” she said. “At this stage the preparation is done and now it is time to shine, and I really believe these players will shine.”
Australia will be led by Sam Kerr, a Golden Boot favourite and an icon in the sport after the Chelsea forward became the first woman to grace the global cover of the highly-popular video game FIFA 23. With 55 goals in her last 72 internationals, Australian fans will hope to catch a glimpse of her trademark cartwheel-backflip goal celebration.