Meta is set to launch its microblogging app "Threads", days after Twitter boss Elon Musk attracted criticism by announcing a temporary cap on how many posts users can read on the social media site.
Threads, Instagram's text-based conversation app, is expected to be released on Thursday and will allow users to follow the accounts they follow on the photo-sharing platform and keep the same username, a listing on Apple's App Store showed.
The launch comes after Twitter announced a slate of restrictions on the app, including the need to be verified in order to use TweetDeck.
Musk's latest announcements to address data scraping have sparked a fierce backlash from Twitter users.
