Fifty One East and Sony unveil new, upgraded gaming monitors

Fifty One East and Sony have unveiled the new INZONE monitors featuring "incredible, high-resolution and high-dynamic range picture".
As part of INZONE, a gaming gear brand for PC gamers by Sony that sharpens the senses and maximises gaming ability, the INZONE brand embraces Sony’s expertise as a pioneer of audio-visual technology, delivering features that will immerse gamers into the action with total focus.
Designed for extraordinary performance, INZONE offers a path to dive into an immersive zone, leading to a victorious ending, a press statement notes.
The new INZONE monitors will be available in Qatar from June 1 at Fnac in Lagoona Mall, Doha Festival City and Place Vendome, Fnac.qa, Modern Home in Al Maha Centre, Virgin Megastore in Doha Festival City, Landmark, Mall of Qatar, Villaggio and Place Vendome, and other major retail outlets.
“The market has been expanding with a higher interest in gaming, with the spread of esports tournaments and the advancement of gaming entertainment,” said Yukihiro Kitajima, head of the Game Business and Marketing Office at Sony Corporation. “With Sony’s strong history of high-end audio and visual technology products, we believe this line will offer even more options for those looking to upgrade their current gaming systems.”
“We are committed to contributing to the growth of gaming culture by providing PC and PlayStation gamers with a wider range of options to enrich lives through gaming,” he said. “Sony is also proud to have a sponsorship with leading global esports leagues, Evolution Championship Series (Evo) 2022 and 2023, PGL DOTA2 Arlington Major 2022 and the VALORANT Champions Tour with our wish for further advancement of gaming culture.”
The all-new INZONE M9 gaming monitor with HDR offers 4K resolution and high contrast with Full Array Local Dimming, for gamers looking for a better experience when playing games with details in deep blacks and brightness.
Gamers can also look forward to a 144Hz refresh rate, IPS and 1ms GtG (Gray to Gray) response time for quicker reactions.
The unique, low-depth tripod stand provides total gaming comfort while optimising desk space for peripherals.
With a small monitor footprint, players can easily position an angled keyboard and large gaming mouse pad around or under the display.
Other features include adjustable height and tilt, a selection of rear lighting colours and cable management for a clean desktop.
Featuring Auto KVM Switch (Auto USB Hub Switch), users can control up to two PCs from a single keyboard, mouse and headset connected to the monitor.
With FPS Game Picture Mode, brightness and contrast are optimised to view opponents clearly.
Additionally, the Black Equaliser feature allows for uncovering details even in shadows.
The INZONE M9 monitor provides Auto HDR Tone Mapping, which works with PlayStation consoles to automatically recognise the monitor during initial setup and optimise HDR settings.
Additionally, the monitor will automatically switch to Cinema Mode when watching movies on PlayStation 5 and Game Mode when playing games.
Sony’s INZONE Hub PC software was created to control INZONE monitors and headsets, allowing users to personalise experiences by customizing a wide range of operations, including a variety of sound and picture settings.
The packaging material of Sony’s products is plastic-free and products are not only designed to be stylish but also with the environment in mind.
INZONE M9 boasts of 4K resolution and high contrast by Full Array Local Dimming with Display HDR 600 certification and more than 95% coverage of DCI-P3 colour space, providing great highlights and deep blacks as well as accurate colour reproduction.
Its sports up to a 144Hz refresh rate, IPS, 1ms GtG (Gray to Gray) response time with variable refresh rate technology such as NVIDIA G-SYNC Compatible and VRR in HDMI 2.1 standard.
Rick Thiher, general manager of Evo – Evolution Championship Series (Evo) 2022 and 2023, said: “To make this announcement as part of the global launch of INZONE is another example of the momentum that is building for Evo 2022.”
Silviu Stroie, chief executive of PGL – PGL DOTA2 Arlington Major 2022, said: "It is an honour for PGL to have a partner like Sony, and we are very excited about INZONE."
Whalen Rozelle, chief operating officer of Riot Games Esports – VALORANT Champions Tour, said: “We are excited to have Sony’s technology level up the experience at our global VALORANT Esports events."