The Qatar Tourism (QT) China Roadshow 2023 was successfully held across four major cities - Shenzhen, Guangzhou, Shanghai and Beijing - from March 27 to 31, a statement said Monday.
During the travel-trade roadshow, QT introduced Qatar’s rich cultural heritage, modern infrastructures, as well as the country’s tourism and hospitality offerings to more than 200 industry professionals, including online travel agencies, local tour operators and trade media.
In partnership with Qatar Airways, QT led a strong delegation at the roadshow that included WeChat Pay, Alipay, five Doha hotels, three destination management companies and three official associations in Qatar. The strong delegation helped to position Qatar as an appealing destination for the contemporary Chinese consumer and showcased both diversified and high-quality tourism products.
China represents an important source market with many of its travellers looking for a destination that caters to a luxury city break. Last year, QT’s China Representative Office hosted 31 seminars and trainings for travel trade stakeholders, supporting 524 participants to obtain their Qatar specialist certificate, and made hundreds of sales calls across the mainland.
As many as 400mn Chinese television viewers were reached after collaborations with CCTV and Migu led to the production of “Meet Qatar” and “Boiling Qatar” during the FIFA World Cup Qatar 2022.