M7 and Printemps Doha Launch 'The Collective'

'The Collective' is a retail incubation programme, which aims to empower and equip Qatar-based established and up-and-coming designers through their creative process, whilst ultimately enabling them to develop a successful retail business.
“The collective retail incubation program was designed to answer the current demand and challenges designers face today. We are particularly proud of the commitment and progress made by the seven designers throughout the 5-month incubation period. To finally see their collection in store at Printemps Doha is a testament of our commitment to empowering the next generation of designers in Qatar, said M7 director Maha al-Sulaiti.
Seven designers from the inaugural edition have launched their exclusive capsule collection in a dedicated M7 x Printemps Doha concept space at the newly opened luxury department store. The unique collection spotlights a mix of abaya, ready-to-wear, and jewelery designers.
These collections which are available exclusively at Printemps Doha include: Dana Riad's namesake brand, Kaltham's Pavilion by Kaltham al-Majid, Poze by Zulfa al-Thani, SDN (Sadan) by Rawan al-Nassiri, Shirotsu by Japanese fashion designer Sayuri Kurotsu and Italian designer Giovanni Innellaaref, TRZI by Amna al-Misned and
The /// Project with Abdul Rahaman al-Ahmad as co-founder.
Participants on 'The Collective' programme were mentored by a series of renowned designers, including: Laetitia Lumbroso, co-founder of label 'Destree', Cutting Studio founder and 1309 designer Ghada al-Subaey, Missak Haji Avedikian, a Lebanese Armenian fashion designer and consultant, and Chuchri Cavalcanti , mentor and advisor to regional startup fashion brands, who spent 15 years in executive positions for brands such as Elie Saab, Zuhair Murad and Reem Acra.
Commenting on the launch, Thierry Prevost, general manager of Printemps Doha said: “In their innovative designs, the seven finalists have highlighted the rich culture and craftsmanship of their native country. Their capsule collections have now found a home in Printemps Doha, which is providing them with a dedicated commercial platform and retail visibility where revenues will be reinvested in the promotion of The Collective, helping to foster this unique and special programme.”
The bespoke collection from season one designers is exclusively available at Printemps Doha until August 2023.