Amici Di Moda hosts The Atelier trunk show

The Atelier by Prof Jimmy Choo OBE has presented their latest collection Paradiso in an exclusive trunk show at Amici Di Moda in Place Vendome for the first time in Qatar.
Amal Ameen, owner of Amici Di Moda, a luxury department store, stressed that the fashion industry is growing quickly in Qatar and the country has a great potential for attracting international designers to showcase their innovation in collaboration with local businesses.
The fashion icon and interior design engineer explained she has been in the high-end fashion industry business in Qatar since 2011. She expressed her happiness in launching the new collection of Prof Jimmy Choo OBE in Qatar, especially for the wedding dresses.
"I have known Prof Jimmy Choo OBE from my trips abroad and was very happy to collaborate with him and bring to the country his unique designs. This would make a much sought after designer's wedding dresses available in Doha, and accordingly save our customers the trouble of travelling abroad to look for a suitable design for their best occasions," she pointed out.
Ameen noted that the Qatari fashion market has become more and more competitive and there are great potentials for more local and international investments in the field. Besides, the market is open for collaboration with renowned international designers, as the customers in Doha have shown their admiration to the new collection, a very positive sign.
The Atelier, means 'the expectation with craftsmanship spirit,' and it was founded in 1986 as a small bridal shop in Kuala Lumpur, Malaysia. It specialises in the use of sophisticated fabrics combined with bold and avant-garde tailoring and has devoted a lot of efforts to growing into the most influential wedding dress haute couture brand in the world.
Professor Jimmy Choo OBE and The Atelier brand created a fusion of wedding culture around the world with its international vision and background that has always inspired elegant brides.
The Paradiso Collection is defined by soft colours in the range of beige, grey, blue and some touch of deep red. Characterised for the lighter lines and tulles, feathers, embroideries and gorgeous beading, the volumes are reduced and more fluid, light sleeves and almost invisible details made these dresses an ethereal statement full of light.