Qatar Insurance Group (QIC), the leading insurer in Qatar and the Mena region, is an official sponsor of the Samla race. The fifth edition of the annual race is taking place until March 4.
Aptly named Samla, a Qatari word that encompasses strength and perseverance in the face of hardships, the Samla race is held on difficult and remote desert tracks and requires high levels of athletic skills. The extreme desert trek covers 200km and includes six endurance challenges: running, swimming, kayaking, shooting and mountain biking.
Speaking on the sponsorship, Rashid al-Buainain, QIC Group acting chief administrative officer, said: “Supporting a thriving national sporting landscape is one of QIC’s chief corporate social responsibility priorities. Therefore, we are delighted to be one of the official sponsors of the fifth edition of the Samla race. The race reflects Qatari youths’ ability to push beyond their physical and mental limits in order to reach their goals, and we are excited to see a display of stellar athletic talents, resilience and sportsmanship."
The sponsorship agreement was signed in November last year between QIC Group and the Organising Committee of the Samla race.
Rashid al-Buainain
