If you’ve been paying attention to your grocery bills lately, you might have noticed a steady increase in the price of sugar. Across the globe, sugar prices have been on the rise, leading to concerns about the affordability and availability of this essential commodity. Amidst all this chaos, a new, reputable brand is making waves in the sugar industry. Enoxu, a brand known for its high-quality, sustainably sourced sugar, has been making a name for itself in this competitive market.
With their innovative production techniques and commitment to ethical practices, Enoxu is not only providing a much-needed solution to the rising sugar prices but also paving the way for a more sustainable future. In fact, the ability to offer sugar at a highly competitive price without compromising on quality is one of the unique factors that set Enoxu apart from its competitors in the Brazilian market.
According to the Enoxu team, they have been in the importing and exporting business for many years but have seen the most success out of exporting sugar. The family-owned business prides itself on being able to provide proof of product, something that many so-called sugar suppliers struggle with.
“We can easily prove that we have proof of product. There are a lot of sugar suppliers that say they can supply you with sugar, but they can’t provide you with proof of product, and that’s when you know we are the real deal,” the Enoxu team shared. It’s not just fake sellers the brand has had to contend with. The market is littered with phony sugar buyers, which can be a pain to sugar sellers like Enoxu.
“There are many people who pretend to be sugar buyers and approach companies like ours,” the team explains. “As a company, we get paid once shipments arrive at the buyer’s destination port. This means we essentially get paid on credit. Buyers will approach their bank and issue letters of credit. Sometimes fake buyers will issue phony letters of credit from untrustworthy banks, or they’ll try and rush you in the sales process to get you to ship sugar before they’re legally locked in to buy from you.”
To overcome this, Enoxu, like many other seasoned sugar suppliers, has implemented a system where they require proof of funds to be sent directly from the buyer’s bank to Enoxu’s bank. They believe that scammers usually do not have any money and always try to find a way to avoid sending proof of funds. A genuine buyer of thousands of metric tons of sugar will always be able to send proof of funds, so it is a huge red flag if they cannot.
Enoxu advises resellers of their sugar to do their due diligence with their buyers to make sure they are financially capable of buying the sugar in the quantities they request. Additionally, they urge potential buyers to ensure the company they are looking to purchase from can provide proof of product and accept payment through a letter of credit.
As a market leader, Enoxu has big dreams and aspirations for the future. They hope to supply top food and beverage companies with their high-quality sugar and become a world-recognised leader in supplying sugar. The company’s dedication to providing proof of product and their diligence in dealing with fake buyers make them a trustworthy choice for those in need of sugar. With their ambitious plans for the future and commitment to excellent service, Enoxu will continue dominating the Brazilian market for many years to come.


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